ALH Hospitality Expands Portfolio with Bold Acquisition of Be Live Collection Marrakech
In a bold move signaling significant growth, ALH Hospitality has finalized the acquisition of the Be Live Collection Marrakech, a luxurious adults-only hotel in Morocco’s vibrant Palmeraie. This 5-star resort, inaugurated in 2018, features 212 elegantly designed rooms, including exclusive swim-ups and suites, offering a premium all-inclusive experience renowned for its exceptional gastronomy and immersive leisure activities. As ALH Hospitality continues its expansion into high-potential markets, this strategic acquisition not only enhances its portfolio but also positions the company as a key player in Morocco’s luxury hotel scene.
ALH Hospitality Expands with Be Live Collection Marrakech Acquisition
ALH Hospitality has announced the strategic acquisition of Be Live Collection Marrakech Adults-Only, a luxurious 5-star resort located in the picturesque Palmeraie area of Marrakech. This acquisition aligns with ALH Hospitality’s growth strategy, emphasizing its commitment to enhancing its portfolio with premium assets.
Inaugurated in 2018, the resort caters exclusively to adults and features 212 rooms, including swim-up suites, offering an all-inclusive experience that combines luxury accommodations, fine dining, and various leisure activities within the resort.
Luxury Amenities at Be Live Collection Marrakech
The Be Live Collection Marrakech boasts impressive amenities, including two expansive swimming pools and a 1,200 m² spa, complete with a heated indoor pool. Guests can also enjoy a well-equipped fitness center and a versatile conference space of over 500 m².
Additionally, the resort offers a variety of sports and relaxation areas, along with boutique shops featuring local products, ensuring visitors experience the rich culture and hospitality of Morocco.
A Strategic Move Towards Growth for ALH Hospitality
This acquisition is a critical step for ALH Hospitality, as stated by Hamza Laghrari, president of the company, emphasizing their ambition to expand in high-potential areas. The aim is to establish a solid portfolio before 2030.
Aboubakr Lahlou, the General Director, highlighted the strategic value of the Be Live Collection Marrakech, given its premium positioning and enviable location, positioning the resort as an essential component of their growth roadmap.
ALH Hospitality’s Current Operations and Future Plans
Currently, ALH Hospitality manages the Radisson Casablanca Gauthier La Citadelle, a well-regarded 4-star hotel featuring 133 keys in the economic heart of Morocco. This asset complements their luxury portfolio.
The company remains dedicated to expanding its reach, actively seeking opportunities to include high-end properties across Morocco’s major destinations, enhancing their brand and footprint in the hospitality sector.
The All-Inclusive Experience at Be Live Collection Marrakech
Guests at the Be Live Collection Marrakech can indulge in a premium all-inclusive experience that promises both relaxation and excitement. The resort’s focus on adult clientele provides a serene and sophisticated atmosphere.
With an offering that includes rich gastronomy and immersive activities, the establishment ensures a memorable stay, making it a prime destination for discerning travelers looking for luxury in Marrakech.
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Frequently Asked Questions
What is the Be Live Collection Marrakech?
The Be Live Collection Marrakech is a 5-star adults-only resort located in the Palmeraie, Morocco. With 212 rooms, including suites and swim-ups, it offers an upscale experience catering exclusively to adult guests.
Why did ALH Hospitality acquire this hotel?
ALH Hospitality acquired the Be Live Collection Marrakech as part of its strategic expansion to strengthen its luxury hotel portfolio in high-potential locations, enhancing its presence in the Moroccan hospitality market.
What amenities does the resort provide?
Guests enjoy premium All Inclusive offerings, featuring two large swimming pools, a 1,200 m² spa, a fitness room, and extensive leisure activities, making it a prime destination for relaxation and recreation.
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